Hacia la aventura de un periodismo creativo: propuesta audiovisual de periodismo de viajes.

Abstract

In recent decades, the term travel journalism, traveling journalism or tourism journalism, has been gaining ground as a specialization within the field of journalism, and has allowed stories to be told using literary and journalistic resources such as news, documentaries and documentaries. the rest. Considered as the fuel of journalism, according to Tejedor (2018) by its very nature of entering the trip, as a tool to tell what has been seen or experienced through different platforms; This specialization has its background in the travel chronicle.

This new branch of journalism is used as a strategy to potentialize tourist attractions in a region, making use of traditional or digital media, according to Ruibal (2009), "the birth and displacement of tourist flows towards these attractions", then we could say that tourism requires journalism to reach more countries and more travelers, and on the other hand journalism needs to promote tourism to extend its noble contribution to the development of a region, as long as this travel journalism does not limit itself to exploring the part commercial and business, but more linked to geographical aspects, culture, sociology, etc. (Jané, 2002).

In this context, the present research work aims to characterize travel journalism as a journalistic specialization in the production of audiovisual communication products, for which the point of view of several authors related to the subject was analyzed through the technique of analysis of scientific documents, which allowed to have a clearer focus on this branch of journalism that is the basis of this research. The aim was also to determine the relationship between travel journalism and its impact on cultural tourism in the province of El Oro, a point that could be established thanks to the exchange of experiences with experts related to the subject of audiovisual production, journalistic production and journalism. travel through in-depth interviews, which allowed us to understand that this branch of journalism is a field to explore and the perfect combination of journalistic research, travel as a tool and audiovisual production techniques are the perfect ingredients for the production of audiovisual tourism products of quality, therefore this information compiled with this technique also contributed significantly in the theoretical foundation of the proposal.

In a third phase of this research the level of audiovisual production was analyzed, under the trend of travel journalism in the province of El Oro aimed at promoting cultural tourism, an objective that was contrasted with an analysis of content of traditional media and relevant digital and interviews with experts in which it was possible to determine that the province of El Oro is still a potential market and that this type of products still has a high demand.

Likewise, the qualitative techniques applied in this research in the first three phases contributed significantly to fulfilling the main objective: Design a proposal for an audiovisual product based on travel journalism, which allows potentiating cultural tourism in the Province of El Oro, which it can be disseminated through traditional or digital media and evidencing a work of quality investigative journalism.