Pitbull una raza marginada: propuesta audiovisual de sensibilización canina en la ciudad de Santa Rosa

Abstract

The social perspective has shown a high level of negativity before the Pitbull dog breed, considering it as a dangerous breed, since its origin has characterized them as fighting dogs, for that reason this investigative work seeks to create an educommunicative strategy that helps to arrive with a positive message to the citizenship of Santa Rosa, for this, it has focused on informing through a communication product about the realities and myths of the Pitbull dog breed, as well as, determining the factors that cause the rejection towards this breed canine, select the educomunicacional product that allows the sensitization and transmission of the information for the demystification of the same ones and finally, to apply the communicational proposal for the awareness and sensitization about the interaction of the Pitbull with the human being. The quantitative and qualitative methods were used, since the applied instruments range from closed questions, the results are probabilistic and analysis. Through the diagnosis made with the research methods and techniques, it was determined that an audiovisual report would be suitable for this intervention as a proposal of the research work, since through it it will be possible to reach the target audience with a message of awareness and canine awareness. It is important to highlight that the video helps to generate greater impact in the public, but it depends on its clarity and aesthetics, since the videos with higher quality receive greater interest than those that present lower quality, for this reason, it is fundamental to carefully work the content audiovisual (Ortells, 2016). Educommunication links education and information to form holistically, through the use of technology and pedagogical knowledge, facilitating the educational process between the educator and the learner, in turn fostering effective feedback. One of the different communication strategies that serve to guide a topic of study is the audiovisual strategy, as mentioned by Méndez (2018) "the audiovisual sources are juxtaposed with testimonials, which allows us to understand the political meaning that the camera and the video, the ways of constructing the narrative and the strategies of audiovisual exhibitions "(p.57). The ideal format to complement a video with testimonies and audiovisual sources is the report, since by its journalistic characteristics it helps to give a better approach to the research work. In this way, it was informed through an audiovisual report about the realities and myths that the citizens have about the Pitbull dog breed. The factors that cause the rejection towards the Pitbull dog breed were determined, through focus groups to students of the "Jacinto Granda Paredes" school and inhabitants of the "Los Girasoles" citadel, as well as interviews to professionals of the dog area and owners of Dogs Pitbulls, the results were reflected as follows: For fear of being attacked, by negative information received by third parties or by the media, because they are classified as killer dogs, because their physical transmits fear and because their origin qualifies them as fighting dogs. Finally, the educommunication proposal was applied in the school "Jacinto Granda Paredes" and in the citadel "Los Girasoles", whose results reflected the awareness towards the Pitbulls dogs, as also the perspective changed in these groups since they reflected that the reaction of the dog It depends on the behavior of the human being, as well as their upbringing.