Ciberperiodismo con responsabilidad social

Abstract

This research work aims to demonstrate that through the digital media can create spaces for dialogue with civil society, with a sense of social responsibility, which allows many people to be participants of them, through comments, contributions and suggestions, thus creating a bidirectional communication, with horizontal sense. The applied methodology consists of research techniques such as: virtual ethnography, interviews and content analysis. Likewise, the case study of the Chicas Poderosas Ecuador digital collective, period 2018-2019, is assumed. As a result, it is evident that this group has achieved the training and improvement of efficient, effective and effective digital journalists at the moment of knowing how to communicate and adapt to new digital scenarios and, on the other hand, demonstrates the great contributions of professionals in the field of communication in its human aspect and of community support with society. The communicative process through traditional means of communication has always been linear, but since new technologies exist, such as the Internet, new forms of communication arise in turn, which is why, since they exist, they have left a bit behind to traditional media and have created a diversity of opinions and questions about the existence of them. As new forms of communication have evolved, journalists have also evolved their ways of using this new means of communication. That is why the internet has become a faster and more efficient communication tool for users, but it forms a social interaction, contrast of opinions and also the users themselves create and transmit information. Also, the evolution and development of new technologies opens the doors to many people to lean towards innovation, undertaking and creating communities or collectives that take journalists who love technology to perform cyberjournalism with social responsibility in the different technological platforms that exist today. . Information has been and is an important and indispensable resource for society, over the years it has been transformed as technology evolves, because man is constantly looking to satisfy his own need for communication, promoted the formation of new and powerful means to create and transmit information faster than traditional means of communication. Digital journalism was born through the advancement and development of technology causing major changes in general journalism, generating controversy between traditional journalists and journalists of the new media, not only internationally, but also in recent years in Ecuador. The cyberjournalism phenomenon or online journalism has appeared more than a decade ago impacting audiences globally, which in turn form new paradigms for the media. On the other hand, doing journalism with social responsibility implies respect for people, the journalist's ethics when doing his work and also thinking about the community to which he is addressing. In this way, the research work links the notion of social responsibility with the exercise of cyberjournalism in Ecuador.