Reportaje audiovisual como herramienta de comunicación para la incidencia en patrones socioculturales femeninos en la ciudad de Machala.

Abstract

He story is the most used journalistic genre in any medium, because it is the fundamental piece because it involves several elements such as images, testimonies, witnesses, collaboration of experts, who serve as a contribution and who can corroborate the journalistic investigation. Audiovisual reporting is the best way to transmit social issues more effectively, since for its preparation, we previously entered into a research process, but above all we seek that this deep research comes from reliable sources to validate our communication product. In this context, the following research work is carried out that makes it possible to visualize a social problem that is currently in vogue, such as gender violence, offering several points of view from experts, which deepens the main causes that lead to this problem. Therefore this research work seeks to identify sociocultural patterns that are norms adopted by society that affect the female gender and promote violence against women, in the city of Machala the statistics of violence against women are alarming, according to data from the National Direction of Juridical Studies and Statistics of the Automatic System of Judicial Proceedings (2018) have entered 3,832 complaints in the Judicial Unit, therefore we proceeded to raise the following objective: Create a communicational product based on the journalistic genre of the report, making the patterns visible socio-cultural aspects as a negative aspect in the social development of the City of Machala. In this research we use qualitative research methods and techniques, such as the interview with professionals and experts in the field who helped us with their points of view and with statistical data. This method was also applied to a victim who suffered violence for 7 years. part of your former partner. In the same way, the analysis of documents of scientific articles was applied as an essential instrument to deepen this research scientifically, based on the criteria of different authors, we also analyzed statistical data provided by certain institutions involved in this social problem. With these research methodologies we were able to gather information that helped us to identify certain sociocultural patterns that contributed a lot to the elaboration of the audiovisual report. As the last phase of this investigation, the "FOCUS GROUP" was applied to a group of men and women who determined that the incidence of sociocultural patterns in the female gender is because women have always been considered the weaker sex, since since He does not do certain things that are only for "children" and that way of raising daughters depriving them of activities that can be fulfilled normally. It is there that we determine where these sociocultural patterns are born that frame values and become customs in society such as machismo, jealousy, sense of belonging, and all this leads to marginalization and violence of gender. On the other hand, with the application of investigative techniques such as interviews with experts in journalistic production, it was possible to identify that the creation of an audiovisual communication product based on the journalistic genre of the report will show a deep journalistic investigation with a critical vision of how these are manifested. sociocultural patterns in today's society.