Estereotipos que inciden a la violencia de género contra la mujer: análisis en diarios impresos de El Oro.

Abstract

The research aims to present the gender stereotypes against women that arise in the print media: El Nacional, Correo and Opinión, in the newspaper articles published from November 16 to 30, 2017, chosen for their greater circulation in the province of El Oro. The role of women and their participation with equality through time to date, in accordance with the gender stereotypes in which they have been linked to society and the printed media (the newspaper). With the use of qualitative quantitative methodology, in which interviews were made to chief editors of the three analyzed media, to carry out answers to the unknowns of the events transmitted in the journalistic notes and by means of the quantitative method, with the use of cards taken from a study prepared by the author, Genesis Garcés Ortiz, to count the frequency of journalistic notes in which the woman is or not the protagonist. And thus contrast the frequency of women's participation in the different sections, define the medium with the most use of gender stereotypes in the writings and the positivism that these give. Concluding that the media in general, have the power to disseminate content that reflects values of equality, same treatment and respect in women and men. Keywords: Stereotype, woman, print media, participation.