Plan de emprendimiento para la creación de una empresa de venta de carteras mediante servicio en línea.

Abstract

Women in the city of Machala mostly because of their short time due to the different activities they develop, it is difficult for them to be physically in a fashion store to choose and buy an item in this case portfolios that combine them or that is ideal for attend an occasion or for an event. Students, private employees, public servants and housewives feel the need to have a modern and easy way to make purchases for this reason companies offer websites or web sites that are virtual stores where product catalogs are offered or services. This research work details each of the tools to be used to create a mobile application, which will allow to offer a product that are wallets for ladies that are in different models and designs. Through market research, the consumer segment is defined in which the application may be useful. The analysis of the market and its segmentation made it possible to clarify what the different purchasing behaviors of portfolios for ladies by consumers are, and which places are referents, concurred or that are preferably by each one of them. The results of the market research allowed to know the market of consumption of portfolios, the data indicated which are the sectors where the consumers feel more comfortable at the time of making their purchase. In addition, what is the segment of people who use mobile applications as a means of purchase. The study of the marketing mix with its 4p price, product, place and promotion leads to the creation of the different strategies that will be applied to boost sales of portfolios for ladies through a free download mobile application, in addition to choosing social networks like Facebook, twitter, YouTube, to publicize this application. In addition, the business idea describes its characteristics and its justification with the intention of letting the reader know why the present study is intended and how each of the strategies and tools that will be implemented will be executed. They will use it to promote the application and the wallets for ladies. The distribution channels and customer relationships with which the company wishes to engage are also detailed, as well as the structure of the company through its organization chart and how the network of partners is formed and each of the departments with their levels hierarchical The financial statements with which the women's portfolio sales company will start activities are also exposed in the present study, the initial situation statement in which it reflects the assets, liabilities, as well as the projected sales budget, which is what the company intends and you need to sell to stay in liquidity. Apart from the marketing strategies that will be used to promote the application, in the present work the viability of the project is announced with the sales projections and the financial indicators which give a criterion on the risks of the investment.