Plan de emprendimiento para la creación de una empresa de servicio de capacitación virtual.

Abstract

The objective of this project is to determine if it is possible to develop this new venture, which is to develop and promote a platform of online educational services, aimed at meeting the educational demand of the inhabitants of the city of Machala. Currently there are many academic skills that must be met in order to have an acceptable qualification, in the case of students. For those who have a job or are looking for one, they must be highly competitive in terms of academic knowledge as companies increasingly demand more collaborators with more skills so that they can perform their functions as best as possible. In order to establish how much acceptance the new company would have, which was called the "Interactive Classroom", the respective market study was carried out in which a survey was carried out of 384 inhabitants of Machalilla, chosen at random and without distinction of gender, whose age range is between 15 and 60 years old. The educational service will also be aimed at the entire population of Machalilla, in the first instance, since it is then desired to increase coverage throughout the country, so that the registration of users increases steadily. The general and specific objectives of the project were established, as well as a study of the environment in which the company will be developed. For this purpose, a tool of common use for entrepreneurs was used, such as the use of the PEST matrix, in which the most relevant factors were analyzed, such as the Political, Economic, Social and Technological factors. Another matrix to be developed very important to determine the feasibility of this project is the "F.O.D.A", which will analyze both internal characteristics (weaknesses and strengths) and external (opportunities and threats). Without a doubt, the use of these two matrices will be an essential factor when starting up the business project described here. After the survey, the respective analysis was carried out by means of tables and circular diagrams, where it was verified that this business idea had technical, financial, operational, environmental and social viability. With these precedents we proceeded to design the brand that the company would carry, as well as its logo and slogan, which are key points for distinction, recognition and differentiation among other organizations. It describes in detail which would be our main competitors and which will be the marketing and promotion channels that will be used to position our services in the mind of the consumer, since there are other companies in the environment that have services similar to those proposed in this project. Finally, the various calculations necessary to determine the financial feasibility of this business plan were carried out. Among these calculations are the fixed costs that were derived from the processes of elaboration, promotion and commercialization of the educational services that Aula Interactiva offers, it also includes the numerical items of the necessary investment to initiate the operative activities of the company. Once these calculations were made, it was concluded that the project is financially viable, ending with a proper description of Cash Flow and the determination and presentation of financial indicators such as NPV and IRR.