Emprendimiento deportivo para el desarrollo de Showball como generador de riquezas en la ciudad de Machala.

Abstract

Entrepreneurship has now been transformed into a necessity, since self-employment and the generation of new jobs for developing countries contribute to economic growth. Playing sports has become a trend, especially football in the Machala canton has had a greater dynamism and is expected to grow with the passage of time; that is why the problem of how a sports football venture can generate wealth in the city of Machala has arisen. In addition, in the legal framework, there are no barriers to this type of business because they have the support of the government through their environmental plans and good living to promote the sustainable development of the communities. Currently, the company has as a precedent that the ShowBall brand that you want to legally establish has been operating for some years on the market as a football championship 7, however you have had to rent synthetic turf courts that have diminished the benefits that can be generated if you had an own space. The Machala market has male potential users, from 12 to 45 years of age and the fact that the company is located in the urban sector gives it an advantage over the competition since there are other fields that are located in dangerous or difficult to access areas. Normally, a standard price has been used to rent the courts, in this case a price will be set according to the competition. In order to carry out this research, the general objective was to prepare an entrepreneurship plan for the creation of a company that rents synthetic courts for the promotion of sports through quantitative and qualitative feasibility analysis. The applied method has been descriptive, through the use of the inductive-deductive reasoning process, using the literature review, survey and direct non-structured observation. It has been determined that the creation of the company ShowBall, which uses an innovative business model through the implementation of a mobile application, is feasible in the technical field after performing the optimal location analysis, financially after performing the analysis of the NPV, TIR and Cost / Benefit Ratio, operational after analyzing the use of resources, social after evaluating the impact that can be generated in the Machaleña population by taking the year 2019 into context and environmental after analyzing the generation of waste. It is concluded that the entrepreneurship plan is aimed at erecting two artificial grass courts and providing a series of championship services after analyzing the market and competition. It is recommended to create student financing plans, boost the entrepreneurial culture and relate the different sciences. This document has contained four sections designed to describe the business, perform the organizational design, identify the business model and conduct a feasibility study. The bibliography is also presented, which is made up of articles from scientific journals and national official sources, and the annexes where the project is carried out in its different stages.