Creación de una empresa productora y comercializadora de bebidas naturales y nutritivas de maíz mote en la ciudad de Machala.

Abstract

This project is aimed at the analysis and development of a new business idea analyzing all aspects that must be considered to know if it is feasible to implement it, the business idea is described, revealing that it arises at the moment of discarding the water that remains in the completion of the cooking of corn mote, since for cooking corn mote should take the correct hygiene measures so that the resulting water can be consumed following the procedures that arose when knowing that the water boiled It absorbs the vitamins and nutrients provided by mote corn, thus we have a thick water with a particular flavor, which when mixed with a fruit and panela to give a sweeter flavor results in a pleasant drink which guarantees to offer a new purchase option and another natural way of obtaining vitamins and nutrients that allow to increase the physical and mental energy in a natural way, improves Mental alertness, provide faster reactions and greater concentration in the day to day. This business idea was identified thanks to the properties that contain the raw material of this product that is corn (mote), and the need of customers to have a natural drink that provides the vitamins you need besides the satisfaction of drinking a product with a pleasant flavor. The theoretical foundation of the business idea is analyzed by identifying several points of view regarding what we should know about what entrepreneurship is, since when we talk about it we can determine a range of possibilities for the economic growth of society. Among the analyzed points of view, they affirm that "the generation of new companies has become a permanent challenge for the different governmental instances, since there is a need to generate sources of employment and wealth permanently, which contribute to the improvement of the conditions socio-economic aspects of the communities, with the understanding that entrepreneurship is an engine of development. In this context, entrepreneurs become a fundamental axis, since they are the ones who identify the opportunities and act in favor of their use. Thus, the promotion of entrepreneurial activity requires the study of motivations and perceptions of the local context, since, in addition to the universal factors that are described in the literature, there are others more specific to each country related to economic, cultural aspects, educational, as well as the conditions for promoting entrepreneurship and entrepreneurial skills in the population ". The innovative aspect of the business proposal is clearly defined by saying that this product satisfies the need of customers to have a 100% natural energy drink that does not harm health, and that in turn replenishes the energy of those who consume it, its Elaboration is done in an artisan way to achieve that unique flavor of corn (mote) since it is our main raw material for the elaboration of this product. The general and specific objectives that I have set for construction and consolidation of the company are presented, for which we have as a general objective: To develop a company for the production and commercialization of natural and nutritious beverages that provide lasting wellbeing in consumers and as specific objectives we define: Analyze the importance of protecting the health of consumers of beverages, Creation of a production and marketing company of natural and nutritious beverages of corn mote in the city of Machala, Develop a natural product with quality processes, become a company recognized and accepted in the Ecuadorian market for the quality of its product. In addition, it analyzes the assets that the company must have for the proper performance of its business activity, such as the production and marketing of a drink based on mote corn. In addition, it analyzes the assets that the company must have for the proper performance of its business activity, such as the production and marketing of a drink based on mote corn. The organizational structure of the company is defined and, in the same way, the functions that the different areas that make up the organization must perform. The questions and the results of the survey made to the community of the city of Machala are presented, which will be our main market after having obtained our sample to which the survey will be directed.