Planteamiento de estrategias de marketing, para mejorar el servicio al cliente, en la entidad bancaria COOPERCO, del cantón Balao.

Abstract

The service nowadays offered by the organizations allows to create a very important link with your client, there are different ways to achieve a service efficiently and effectively; within the company COOPERCO users are dissatisfied with the service they receive from it, so the objective of this research is to know the importance of the service within the financial institution COOPERCO and the design of a plan to improve the service within the organization, we used a qualitative methodology that allowed us to know how this variable is handled and with the results obtained marketing strategies were designed to strengthen all those weaknesses and turn them into strengths.