Enseñanza de la comunicación desde la perspectiva clásica y contemporánea

Abstract

The importance of studying the classical authors lies in the fact that they are the pioneers of communication, those who spoke about mass communication, we must be clear that these were the most representative, above all it is important to see in the theoretical context where they were developed, they are a starting point, communication is definitely part of an epistemological topic, so it is fundamental to understand the communication processes from theorizing the communication process. In the same way, contemporary authors focus their studies on audiences, that is, how they react, how they have related to the media and how they have sought alternatives to appropriate new media such as social platforms and this makes these The authors have the same or equal relevance as the classical authors, that is, they have only contextualized this communicational process.For this reason it is of fundamental importance to study both authors, both classical and contemporary since one cannot be explained without the other as they create a dependency relationship, however it has been determining how the media works, how the audiences that makes both authors cannot see each other without the other is inherent in the studies of communication.