Importancia de la escritura creativa y creación literaria en la preparación de un comunicador, estudio de caso carrera de comunicación

Abstract

The present research work was developed at Universidad Técnica de Machala, and deals with the importance of creative writing workshops and literary creation in the stylistic technical preparation of the communicator. In the academic formation of the communicator, little is considered about the preparation of these topics, that is why this study determines the importance of formal instruction and the impact it has on the professional field of communicators, for this the redesigned curricular mesh of the Communication career is analyzed. The interview technique was used, the same one that was directed to teachers and writers, and the analysis through a matrix of the Las Americas University (UDLA, 2015) adapted to the curricular mesh of the Communication career, which determined that the literary writing workshops and Creative writing contribute significantly to the communicator's performance in a substantial way. Likewise, it was possible to determine that it is indispensable in the formation of a communicator, the revision and application of creative writing techniques and stylistic creation within the professional practice in mass media and its application in the digital world and new technologies. One of the most relevant characteristics is that these techniques make the communicator a more versatile and independent human being. It is recommended the implementation of creative writing workshops and literature within the career, as areas of orientation and new professional axes.