Implementación de un servicio ecommerce utilizando la metodología xp enfocado a la gastronomía de Machala.

Abstract

The gastronomic sector is one of the most welcomed and most important in generating income nationally, Machala specifically is one of the cities that has obtained greater benefits due to its capital city situation. The attempts of gastronomic companies to seek productive excellence have been extensive, consequently, have developed various commercial strategies that allow restaurants to approach the customer and interact with him, digital content, commonly integrated into websites is one of them. A well-developed digital medium through factors such as: styling, presentation, decoration, etc. can generate a pleasant visual impact on the customer and therefore their attraction. It is notorious that the client is the main point of attention and it is who must work, however, there are still spaces to complete, and are precisely those that are directly linked to the comfort and satisfaction of the consumer, among the situations to consider the problem based on the lack of a complete online gastronomic service stands out, because so far the methods of searching for restaurants, placing orders and other services are carried out independently, ie there is no environment that brings together or groups the services of the main restaurants of Machala in a single platform. Therefore, the present technological proposal entitled Implementation of an e-commerce service through the XP methodology focused on the gastronomy of Machala, which is aimed at those users of the gastronomic sector of this city. The objective of this proposal is to facilitate the search for restaurants, automate the ordering process and other services in a single environment. The implementation of this virtual platform for restaurants in the city of Machala, located in the province of El Oro, Ecuador, is based on a predominant trend in the current world, called Digital Marketing, a trend that allows sharing commercial content to reach proximity and trust with the customer. Within this area has been selected the E-commerce model or also known as online stores that consists of buying and selling, marketing and all kinds of commercial process type online, this trend has been widely welcomed by the business sector and represents the future for many businesses. As for the organization of the project, was used the agile methodology called XP (Extreme Programming) which is based on continuous communication of the team and is ideal for projects with changing processes. The platform is divided into two parts: The first is the Administrative part which consists of managing all types of information (Users, dishes, blogs, etc.) and the second is the public part, used for direct interaction with the consumer. As a development framework, Django was used over Python and Ajax; for the storage of the information the PostgreSQL database manager was considered, finally, Apache was used as the server of the public part of the application and Centos 7 as the server of the administrative part.