Análisis de re-importación en el sector bananero, determinación de culpas y definir medidas correctivas para la asociación “El Guabo”.

Abstract

The objective of this study is to determine what were the causes or reasons for banana contamination during export. In order to apply corrective measures in the post production or verification of the pallets avoiding unnecessary and irreparable losses, because the fruit is a perishable product and at the time of being contaminated, the indicated personnel makes the decision to eliminate the merchandise to avoid the spread of pests and deny the option of reimportation to the country of origin. It should be noted that the Association of Small Banana Producers ¨El Guabo¨ (APPBG) should be more precise and plentiful to implement strategies and continue to be maintained in national and international marketing, emphasizing that in European countries they are demanding in the issue of quality. On the other hand, the company should continue with its productive activity since for several years it has provided jobs and has generated the income of foreign currency for the economy of Ecuador. We have to be clear that the competences of companies today is hard, obtaining as a result the options of producing organic bananas, avoiding the use of materials such as fertilizers, pesticides or any other chemical element that contaminates the environment. Organic fruits are attracting a lot of attention in the international market because they promote the preservation of natural resources worldwide.