Análisis de costos para la competitividad de las exportaciones en el sector bananero caso Joe Bananas S.A.

Abstract

This is a case study made to exporter Joe Bananas, regarding export costs, which affect the competitiveness of their exports. For the development of research, first arises a theoretical argument, which facilitates the understanding of the subject in general, so they are defined in this section what is Foreign Trade, Logistics, Incoterms, and competitiveness. As a second point, an average price comparison is made, between the values paid by the company Joe Banana and those handled by other exporters, with the result that it is expected to identify those costs that are very high and therefore would be the ones that increase the costs of export, in turn lowering its competitiveness index. The result of the analysis of logistics prices, are presented in a table of comparison of optimal costs, considering the benefits provided by some and other supply companies. As for the costs of paperwork that the exporter pays, these constitute a primordial input in their activities, by virtue of which, they will be subjected to a meticulous analysis, which will allow to reach a conclusion and possible recommendation. Competitiveness is the transversal axis of the study of the case in question, around which turns the research, argumentation, results and recommendations, because it is the raison d'etre of an international market, because without competitiveness there is no foreign trade.