Aplicación de una certificación internacional a la empresa Asprogri y su incidencia en el precio de la caja de banano.

Abstract

Taking into account the importance of the quality management system in companies to achieve beneficial results in terms of the offer of the product or service, and focusing on the operational responsibility of the organization, In this case, the procedure to be followed for the application of an international Fairtrade certification to the banana exporting company ASPROGRI Association of Small Agricultural Producers of Buenavista, where the application cost is detailed, the benefits of applying it and the impact on the price of the product. Currently companies to achieve success must apply strategies of differentiation and competitiveness, especially companies that tend to globalize or export, taking into account that there are export barriers that make it difficult to carry out internationalization, this implies a more competitive environment, and to face this environment it is essential to design a work plan based on corporate responsibility, social and environmental, in order to face the complex environment of international trade.