Planificación para el fortalecimiento de la actividad turística en el cantón Las Lajas, provincia de El Oro.

Abstract

Tourism; It is an important motor, of economic income, from private companies oriented to this sector, to native peasants, offers a job opportunity in such a way that helps to the local development and improves the quality of life of a population. In this work aims to identify the tourist potential of the area through the analysis of the current state of the tourism system and thus develop a proposal to strengthen the tourism activity of the cantón. For the development of the work was used the descriptive method and the methodological guide for the lifting of tourist attractions. As a result it is determined that the greatest tourist potential is of natural character, which is ideal for developing tourism of nature, of scientific character, due to the presence of the petrified forest of Puyango, this through the evaluation and analysis of weighting of the nine established criteria. Finally, planning is proposed to establish a proposal, with strategies and guideline of improvements focused on strengthening the tourism activity of the site.