Análisis del perfil del turista del cantón Piñas para aprovechamiento de los recursos turísticos de la zona.

Abstract

Tourism has grown over the years being one of the main engines of a country's economy, thus forming part of the productive matrix. The Piñas canton recognized as the city of orchids, it has a variety of natural resources, so it has been taken as an object of study. The main objective of this research was to determine the profile of the tourist and the tourism that takes place on the site. The investigative work was divided into three phases; first with a field observation, then with the application of surveys and finally with the bibliographic review. The main tool that was used in the research were the surveys, with the purpose of knowing which were the tastes and preferences of the tourists, in addition to knowing that it motivated them to visit this place. For the application of the questionnaire, the inhabitants of the city of Piñas were taken as population, which resulted in tourists visiting the canton in search of adventure and mainly to be in contact with nature. Being a young market who mostly visit the site by the variety of tourist resources that the city has. It was also possible to determine that nature tourism is the most popular in the market, followed by adventure tourism; this is due to the geographical features that this city has to develop these forms of tourism.