La investigación descriptiva en las preferencias de los consumidores de computadoras personales y equipos relacionados.

Abstract

The present work of investigation centers in the analysis of the descriptive investigation, system very used by big and medium companies, realized to study the behavior and the changes of the consumers of the company. The procedure of the investigation was to carry out a bibliographical investigation, which gathers all the information from the databases of Redalyc and Scielo and from the market research book, which provided the guidelines to develop the work and conceptualize the different topics available to this draft. As the investigation shows, two very common options of the descriptive investigation are the observation and the survey of which the research reveals to us the survey as the most accurate and trustworthy. Determining and interpreting the results more reliably. It is a way of investigating a group of individuals their behavior and their contacts to buy, conducting a market research helps us to make a decision, for the welfare of the company.