Análisis del comportamiento de los consumidores en la industria del celular en la ciudad de Machala.

Abstract

The companies to market a good or service have certain information so that the goods adjust to the needs and tastes of the buyers. This is known as consumer behavior, which demonstrates the inclination that a person has for this or that product. Currently there have been changes in consumer behavior in terms of purchases made, aspects such as the place where they go to make purchases and likewise the frequency of purchase, becoming more demanding and selective when exercising the purchase action . This research is of utmost importance as it will serve as a guide, through the investigation of processes that allow to understand the behavior of the consumer regarding the cell phone industry, it will also allow knowing the preferred reasons for which consumers decide to acquire a cell phone. The main objective of this work is to analyze the level of consumer behavior in the cellular industry in the city of Machala. The descriptive method was used to know the preferences of the consumer, applying a focus group to the people who have cell phones. The bibliography technique was applied accessing relevant information present in scientific articles, books, internet.