El entorno de las razones de mercado por qué es importante cotizar en bolsa de valores.

Abstract

The present investigation is focused on an analysis of market ratios that are quoted in the stock exchange of the periods 2017 and 2016, whose general objective is to identify the market value of the company "Holcim Ecuador SA" through the ratios of market. The research will be carried out through a qualitative, quantitative and descriptive study, in which each of the market reasons will be determined through valuation methods used in the entities, such as the calculation of the earnings per share, which measures the percentage that is left for each dollar that is earned in sales, as a second method the price divided by the earnings, this measures the amount that investors are willing to pay for each dollar of the profits generated in the organization and the other is called relationship market price divided into books, which allows the evaluation of the entity with respect to its returns in relation to future risks, such market ratios are part of the financial ratios that are currently used within organizations to measure the value of the company. When analyzing the market ratios of the company "Holcim Ecuador SA" it has been obtained as results that the entity does not have a sustainable financial strength and it should be noted that it does not maintain the price of the market shares in a constant and standardized manner which makes that shareholders lose interest in investing in this entity.