Plan estratégico logístico para exportar pulpa de maracuyá ecuatoriana al mercado canadiense cumpliendo normas adecuadas de empaque y etiquetado.

Abstract

At present, the opening in international trade has increased, companies have become an opportunity to expand their sales and reach a greater number of markets. This is not unnoticed by Ecuadorian industries. The research through different bibliographical sources has contributed to determine that the products with added value are more demanded in the market, in the sense that it is a product processed as passion fruit pulp. Canada is the company's target market. However, it is not as easy as it seems, but must comply with the requirements demanded by the government, in order to ensure the consumption of quality products. The objective is to design a strategic plan for the export of Ecuadorian passion fruit in the Canadian market, complying with the appropriate packaging and labeling standards.