Propuesta de procedimientos de comercio electrónico para la incursión de artesanías de tagua en el mercado internacional.

Abstract

E-commerce is a fundamental part of the economies of citizens as it has become a common tool to market internationally, that is, people choose to sell, advertise and offer their products through e-commerce. One of the objective markets and that according to studies carried out has a great acceptance to the sales by Internet is the market of Spain specifically the segment of people of adult age, that is retired. With the proposal of the creation of a web page, we intend to make tagua crafts to the international market taking into account that this commercial tool is structured with several steps, the same ones that must be done thinking about the target market since the purpose is to sell products with total success, for this the use of digital marketing strategies is proposed since these help to increase sales. It is very important to bear in mind that the customer before buying in a virtual store verifies that their information is completely safe at the time of making the payments, that is why in this work some ways for the security of customer information were determinedas is the SSL certificate. Always thinking that the most important thing for a seller is customer satisfaction.