Estrategias de desarrollo organizacional para incrementar las ventas de la empresa bananera La Libertad en la parroquia El Retiro, Machala.

Abstract

The present work tries to develop strategies that allow the banana company La Libertad to improve its productivity since an analysis of the situation of the company was made to know in which processes it is necessary to intervene in order to develop the organizational strategies, so that will intervene in the production process since the harvest was performed in an empirical way as the functions and activities of the staff that did not have established what they really had to do according to the needs of the company, through manuals and diagrams can improve the processes. In order to increase sales marketing strategies are developed to get new buyers with the aim of issuing in the market and generate higher income, for it is also necessary to make an annual projection of production in this case is the harvest and planting that is done, to have knowledge of the investment, the expenses and the income that can be generated, a financial plan is made, above all, this plan allows to determine if it is profitable to make the investment of planting 2 hectares per year. that a graphical representation of the sales of 2018 is made with the projection of the following 3 years to compare and obtain an analysis, as a result it can be said that it is feasible and beneficial to make the investment, so that the company is profitable as productive.