Estrategias de desarrollo organizacional para incrementar la producción y comercialización de la cooperativa de agricultores “MARBAL” del cantón Marcabelí.

Abstract

The general purpose of the research purpose is to develop strategies to increase marketing and sales of the "MARBAL" farmer cooperative of Marcabelí Canton. The methodology applied was descriptive, qualitative because it helped to identify social and cultural factors and to have a better perception of the strategies that farmers should use to increase production and marketing in an optimal time. The bibliographic technique was also used to obtain information of scientific articles, journals in order to access more in-depth information on the subject of research and observation that helped to have a better perception of how the organization works. Therefore, it was concluded that thanks to the strategies applied, the organization was able to strengthen itself and grow in productivity, production and commercialization, these tools were very useful to obtain great sales and generate income superior to previous years which led it to remain profitable in the market.