Estrategias de desarrollo empresarial para incrementar los ingresos y la imagen del hotel Adriands de la parroquia Puerto Bolívar.

Abstract

In the present work, business development strategies will be presented, each with its respective definition, for a better reading comprehension, and in this way the reader will have knowledge of this project, and especially everything related to the topic and the Adriand's Hotel activities, which will allow a competitive advantage, creating a new service, with the aim of increasing your income and improving your corporate image, before society, and above all your customers, providing quality services, satisfying your exclusive needs , being participants in each of the activities offered by the organization. For the application of the descriptive and exploratory methodology, it is necessary, the presence of the authorities, of the workers, and also of the present clients, in order to analyze in a cautious way, the existing relationship between them, and to identify the flaws, and thus in this way, correct them properly, through said service and the mentioned strategies, obtaining as results, the increase of the level of sales and of income, and the profile before the hotel market, for which for the launching, take advantage of the carnival season, period, in which the level of tourism increases nationally, this being support for the country. For this reason, to carry out due process, you must have the support of the leaders of the company, and with the staff in general, also of the financial part, to create a harmonious, reliable and safe environment, with services that the differentiate before the other hotels.