Proyección de la demanda y su incidencia en las ventas de la empresa “CRUPESA S.A.” de la ciudad de Machala.

Abstract

Knowing that globalization within a business environment is becoming more and more, rather than, in the sense of, organizations, services, tools and results. This direction is based mainly on the projection of the demand of the company "CRUPESA SA" through the equation of the straight line which allows to know an estimate of the growth and the future profitability of the company. In the development of research to broaden the knowledge about the different concepts, information about the subject has become and in the book, in the case, descriptive empirical information has been applied because information has been received regarding the data of the sales. company to the different competent bodies. Within the different proposals there are several methods to make a projection of the estimated demand in the future and within these relationships is the equation of the straight line or linear regression that serves to make these projections, important growth factors, business viability , decision of the senior managers, once the projection is determined by the equation is obtained as a result the demand is a constant growth and this benefits the company.