Desarrollo de un análisis FODA mediante la aplicación del diagrama de Pareto en la empresa CNT.

Abstract

The present study is oriented to evaluate internal and external aspects of the company CNT of the Machala canton, identifying the current situation of the organization, under this process it was possible to establish tactics of action that allowed to improve the conflicts that appear in their changing environment. We applied a qualitative methodology that allowed us to carry out the SWOT diagnosis (strengths, opportunities, weaknesses and threats) by preparing the corresponding matrix, detecting strong indicators of the organization such as taking advantage of the opportunities presented in the environment, the company demonstrates positive aspects in its trajectory of operation as the stock for sale according to the current fashion trend; At the same time, a Pareto diagram was designed to identify which weaknesses and threats described in the SWOT matrix that represent 80% of the conflicts in the organization. Among these, the local maintains a traditional sales model since its inception. , little competent in the market, does not manage organizational policies in the company; from an external perspective, the offers of its competitors have affected the direct sales of the company. With the results obtained, strategies were proposed that allowed transforming all those difficulties into positive variables, increasing the strengths of the organization. In short, the combined application of the SWOT tool and the Pareto relationship represents a method of easy application for strategic management and decision making, all this to adjust to the current globalization demand.