La exploración de la identidad de marca televisiva: caso tv Oro- canal 2

Abstract

The present work aims to bring closer to the definition of categories, its components and elements for later research to understand the identity of the brand TV ORO El Guabo,taking this channel to achieve the objectives. For the method that was implemented was searching for bibliographic sources such as journals, with the purpose of having an extensive investigation, which sought to everything relating to the identity of the same brand, also became an investigation of qualitatively the public goal, through participant observation and a focus group as information gathering techniques. Showed that there are several contributions within the communication point of view as well since several disciplines, which leaves us in a subjective understanding in terms of theoretical reflection. This research focuses on the analysis and the relationship of the key points.