Análisis para el establecimiento de un país de la UNASUR para la exportación de cítricos deshidratados.

Abstract

The countries to generate foreign exchange must consider international trade as an objective, elaborating products and services that are demanded in other countries, contributing to the development of the productive sector. The entrepreneur who seeks to expand their commercialization frontiers must carry out studies or analysis to estimate the country that has the economic and market characteristics that demand their product or service. Ecuador has the export of non-traditional products that little by little seek their space contributing to the growth of the export sector. One of these products is the dehydrated fruit that has a growing demand in countries like the United States and the European Union, wishing to know the needs within the Union of South Nations UNASUR. The general objective of the work is to prepare ananalysis for the establishment of a UNASUR country for the export of dehydrated citrus. The methodology of applied research is the descriptive one of cross section using data of qualitative type to know the needs of the external market. The bibliographic technique was applied to access primary sources such as scientific journals, books, internet, whose information served to raise this work. The competitive advantage of this study is to establish the processes that must be followed to determine attractive external markets for non-traditional Ecuadorian products, giving the entrepreneur the opportunity to seek new markets outside the border limits.