Diagnostico comercial de los vehículos usados de marca Toyota en el cantón Machala.

Abstract

The data collected for the development of this work is based on analyzing the demand or acquisition of used Toyota brand vehicles, also detailing what is the reason that inclines, to take the choice of a Toyota brand vehicle in this way we can focus on marketing of used vehicles, with characteristics of non-specific routes of the aforementioned model or trucks, using as a research center the Province of El Oro. Each research obtained, through research sources in an organized manner, will serve to facilitate the decision making process they must execute at the moment in which a vehicle is promoted according to the characteristics already specified. The project is based on logical, coherent, realistic and progressive processes that aim at a determined action, according to the environment to be developed and to know what position the entrepreneur should adopt with his collaborators, so that a future vision in the that the objectives are met and the goal is reached, to then represent it with statistical data, which gives us a clear interpretation and analysis of the resolved research.