Análisis del potencial turístico Caso Piñas El Oro.

Abstract

Tourism today has become one of the industries that generates the most income in the countries that develop it, therefore it is essential to define the tourism product that you want to offer in the market, the purpose of this case study is To identify the tourist potential of the canton of pineapples according to their tourist attractions, with the purpose of defining the tourist product that can be developed in the locality. For the present case study development, the methodological guide was used for the ranking of attractions and generation of tourist spaces in Ecuador-2017, and with the support of inventory files, hierarchical to each tourist attraction of the place, which gave as result the evaluation of them. In addition, a theoretical construction was carried out on the object of study, which subsequently allowed identifying the tourist potential of the area, based on the reality of the tourist attractions of the Piñas district. Likewise, SWOT was determined on the tourist reality of the Piñas Canton, to then propose as tourist potential the strengthening of the tourist product of natural type, with emphasis on the sustainable use of the tourist attraction of the Buenaventura Ecological Reserve.