Logística y costo para el envío de una muestra de la nueva barra de chocolate Pacari hacia San Petersburgo.

Abstract

With globalization the demand for organic food has grown significantly, in European markets, Japan and North America are the plaintiffs of this type of food, within organic food is found is cocoa, which are very desirable for their quality and contribution nutritional It should be noted that for the marketing and export of organic cocoa must meet international certifications that endorse its quality and production process 100% organic. The purpose of this paper is to analyze the logistics and costs of sending a sample of the new Pacari chocolate bar from Ecuador to Saint Petersburg - Russia. The existing problem for sending samples, lies in the selection of the means of transport, in terms of necessary documentation, costs and time of arrival of the product to its destination. Basically as its main objective is to identify the means of transport and the documentation for it sent samples of chocolate bars to St. Petersburg, optimizing costs accompanied by the required documentation. Therefore, a qualitative documentary / bibliographic, descriptive and quantitative research was carried out for the logistics process and the cost of sending the sample.