Plan de negocios para la presentación de productos derivados de chocolate en la ciudad de Machala, bajo contexto de simulación.

Abstract

The enterprises must seek alternatives to add value to products with the intention of entering a more selective and competitive market. To achieve this, it is necessary to prepare a business plan that sets the guidelines to establish whether the venture will have the levels of profitability desired by the investors, becoming a form of business simulation to take it to its implementation. The product to be marketed is instant chocolate as a cocoa derivative that has added value to face the competition. The general objective of the work to be developed is to prepare a Business Plan for the presentation of chocolate products in the city of Machala under simulation. The following are considered as specific objectives: 1) Establish the characteristics of the Machala market; 2) Determine the possible profitability of the business plan. The methodology used was descriptive - quantitative in that direct information was used to establish the characteristics of the local market in view of the possibility of entering the chocolate derivative product, applying mathematical calculations necessary to establish financial indicators that approve or reject the investment. The bibliographic technique was applied to access scientific articles and books by renowned authors for the development of a coherent work. The work to be developed includes a business plan using simulation to estimate the feasibility of making instant chocolate for the market in the city of Machala, which will allow observing its possible feasibility.