Análisis de estudio en franquicia para la empresa Chesco pizzería como alternativa en la expansión de negocio en Guayaquil.

Abstract

This research is the basis to analyze a franchise system for the company Chesco pizza as an alternative business expansion in the city of Guayaquil. The company has 25 years of experience in fast foods, which allows enter new markets or territories, in this case it is necessary to develop a study by a business model according to the establishment, alternative venture is based on national parameters as source knowledge to franchise, franchise is understood that the exchange of a proven model on the market that could generate profitability for its franchisees. Franchising analysis is based on a series of validation requirements: patent or trademark, model, time, earnings or profitability through SENADI, these methods are replicated commercial and administrative way in business. The corporate operational measures, processes or manual image, policies, supervision, control, training and subordinate administrative staff, marketing and advertising for franchising. For situational analysis of the company can pose a goal, determine a model of stable franchise for Chesco pizzeria. It required the qualitative and quantitative method through observation, interview and secondary sources of information, allowed interlacing analysis inside and outside the company, on the inside was evaluated based on parameters such as: financial resource, technological, materials and personnel, on the outside of the business logistics, distribution and analysis suppliers and franchising proposal allowing knowledge compliance in this investigation was evaluated.