Aplicación de estrategias de marketing a una empresa dedicada a la fabricación de joyas artesanales para ingresar al mercado internacional.

Abstract

International marketing is a tool applied by companies when entering a foreign market. Incursion to an international market is a great opportunity for family businesses in this way will obtain greater benefits and improving their technology to increase their future profits. But before making this decision all companies must analyze their environment and recognize which is the most suitable country for the marketing of their product by applying international marketing strategies.