Como las empresas ecuatorianas han analizado el comportamiento del consumidor para evaluar la factibilidad de expansión de su negocio.

Abstract

The analysis of consumer behavior has become an important tool for business success. Companies are currently market-oriented, which means that consumers are the axis of their decisions, that is, they think about the consumer to elaborate their ideas. The decision of the consumer is in the deepest part of his mind and is affected by factors that surround him. The specialists must constantly investigate the consumer to be updated in the way in which the buyer operates in the market. The studies in which the market is analyzed consider variables of the factors that influence consumer behavior, based on which the companies perform more effective marketing actions. This research meets the objective of determining how Ecuadorian companies have analyzed consumer behavior in the evaluation of their business. It examines case studies of Ecuadorian companies to analyze how they use consumer behavior.