Plan estratégico de mejora de la estación de servicios Marod del cantón Ponce Enríquez 2018.

Abstract

The present investigative work was carried out, with the purpose of proposing a strategic improvement plan in the Marod service station located in the canton of Ponce Enríquez, province of Azuay. The strategic plan is a process that allows the service station to face future changes, which will serve as the basis for strategic decision making, so the company lacks strategic planning, damaging the attention it provides to its customers, and above all decreasing institutional development. The investigation arises with the objective of developing a strategic plan through the study of internal and external organization, to suggest the implementation of improvement strategies. For the methodology a descriptive investigation was implemented, which is based on analyzing the object of study, in the same way we used the technique of direct observation that allowed us to verify the phenomenon of study directly. It can be concluded that the strategic plan will contribute to improve labor relations, with the purpose of performing correctly with the functions of each of its members, focusing on providing a good service and giving the company a competitive advantage that differentiates it. .