Aplicabilidad del régimen especial aduanero de ferias internacionales para la participación de la empresa chilena Horniza en el Ecuador.

Abstract

The internationalization of companies to has become a key element to guarantees business growth, while companies search different strategies to promote their products and achieve a positioning of the brand. For this reason, this research work refers to the procedure what The Chilean company Horniza S.A must to followed to benefit from the Special Customs Regime of International Fairs, for it the current regulations stipulated by the Organic Code of Production, Trade and Investment (COPCI) were revised, where it specifies the term, requirements, admissible goods, guarantee and the culmination of the regime. In such a way that, the representative of the company requested the authorization to participate in the International Fair of the Convention Center of the city of Guayaquil, with the purpose of exhibiting and promoting their bakery and cake shop products, for ten days. For this purpose, it presented a specific guarantee and all the respective documentation to the National Customs Service of Ecuador in order to legalize participation in the fair; obtaining as results the interaction with the competition, the expansion of the client portfolio and above all achievement enhance its brand. For the development of the research was based on the collection of information through bibliographic sources such as magazines, Proecuador, Resolutions Senae, Copci and its regulation among others, the same gave a theoretical and legal support for the solution of this practical case.