Análisis de la aplicación del régimen aduanero ferias internacionales en la adquisición de productos promocionados por Expo Kids en Ecuador.

Abstract

The degree of economic integration that countries have reached today is due to the progress that international trade has achieved in terms of technological processes, commercialization, innovation and good faith demanded by the globalized markets; the implementation of internationalization processes by companies, arise from the search for products that generate competitive advantage in administrative and commercial transactions that are executed within the business sector. The promotion of merchandise turns out to be the pillar of any organization that leads to progress, because through this the companies invest all their efforts focused on processes of continuous improvement or feedback, in order to be able to publicize their products and at the time to venture into potential markets in terms of their proposed segmentations. The research work that is presented, focuses on the development of a case study, based on a problem that refers to the acquisition of products from the market segment “children” of an event held in the city of Quito-Ecuador called Fair Expo Kids, for this reason resorted to what stipulates the Ecuadorian customs legislation for its solution. The special customs regime of international fair is considered as the most fruitful promotion tool in terms of the market strategies that companies use worldwide and that allows Foreign Trade Operators (OCES) to enjoy several benefits that have an impact on the market development of both natural and legal persons.