Proceso de importación a consumo de equipos de sonido Mabe, provenientes del mercado mexicano con destino a Ecuador.

Abstract

The objective of this work is to determine the process that must be carried out to import MABE brand sound equipment from the mexican market, identifying the operational, logistical and customs procedures. Therefore, the exploratory, descriptive and explanatory method has been applied, in such a way that it served as a foundation to develop this import case. This document details the procedure for the admission of a foreign merchandise, which describes the necessary requirements that an importer must comply , considering the tariff preferences within the framework of the Latin American Integration Association (ALADI). In addition, it specifies the operationality of import and finally allows knowing in advance if it is feasible to import this merchandise from Mexico, through the calculation of the import cost, which consequently allowed to obtain the retail price of 606.21 for each sound equipment, the same that includes a profit of 25%. Carrying out this study on the admission of this merchandise has been essential to estimate if it is convenient to import this product from the aforementioned market, or if it is necessary to seek other alternatives, where costs can be optimized, in such a way that the product can be commercialized internally at competitive prices and with a considerable profit margin for the importer.