Desarrollo de estrategias de intensificación para optimizar la competitividad en la empresa industrial Plastisur S.A.

Abstract

Maintaining an updated strategic planning is to have a tool that allows managers to develop strategies that promote a competitive advantage, have a better direction of the company, deal with changes, reduce risks and achieve a better position in the market, in which the organization is immersed. In our country the strategic plans are not of regular application, this is the case of the province of El Oro, where the small industrial companies that are the ones that have the most, are outdated, therefore, these entities can not implement new intensification strategies that meet the real needs demanded by the competitive sector. Therefore, the purpose of this case is to develop intensification strategies to optimize competitiveness in the industrial company Plastisur SA, dedicated to the manufacture and marketing of plastics and derivatives. The research aims to demonstrate that the intensification strategies are the most appropriate to be applied, since a company must make a greater effort with the products it currently produces, that is, increase the intensity of its productive and marketing forces, in order to obtain better positioning in the market that operates. The research is based on a qualitative methodological approach supported by methods such as bibliographic revision, systemic, inductive and deductive method, to give greater support to the study and to demonstrate its importance.