Análisis en la actividad de la comercialización de los vehículos Chevrolet en la ciudad de Machala.

Abstract

Commercialization is nothing other than the action and effect of commercializing a good or service giving it the best conditions and distribution channels for its sale. The practice of this one had an opportune growth especially within the country dealing with the increase in sales that the marketing companies have had. Four subjects were considered: marketing, markets, innovation and competition, all of these were used as fundamental theoretical bases for the development of research. The methodological approach applied was of a mixed type where the two methodological forms could be adapted, such as the qualitative and quantitative approach. The work was used to 50 people of any type of sex, which meets as a special requirement which was to have a Chevrolet vehicle. For the collection of information, we used techniques such as in this case were the interviews which were applied to people who own a Chevrolet vehicle. The applied sample was of a random type, where this way of applying the sample consists in that you can choose any person that we want to be the owner of the car of the aforementioned brand, where all will be interviewed equally. The results show how and why people choose a Chevrolet vehicle which were presented in statistical tables and cakes for better understanding and understanding. Finally, this work is focused on demonstrating why the people of Machala choose a Chevrolet vehicle and not the competitions.