La relación del marketing desde la perspectiva de la empresa municipal de aseo Santa Rosa EP.

Abstract

Currently, relationship marketing has been one of the main sources that help organizations maximize their income, through the loyalty of their customers, therefore it is a matter that benefits both the consumer and the provider, creating favorable relationships that allow to be sold in the market. Organizations through the changes that have been presented in a competitive market have been designed to determine as their main resource and the most important to the user, that is why each company is in need of determining specialists in the field, but more well allocate resources so that you can identify the needs of users to provide products or services that exceed your expectations, a satisfied user is a new world of possibilities for the organization because it becomes a spokesman of the message of our company, giving testimony favorable to the quality of service provided by the organization. The inconveniences that may arise that affect the perception of marketing of the organization should be handled by professionals who follow the user and verify the level of satisfaction not only of the product but of the service that is provided. In the development of this research work will be revealed through research concepts and techniques the reality of how is the perception of a public company responsible for providing the service of cleaning and collection of solid waste and relationship marketing.