Diseño de un plan de negocio para la comercialización y venta de harina de plátano en la ciudad de Machala.

Abstract

This research arises from the need to talk about a good diet even more if it is the use of products from Banana, this product went on the market in order to meet the needs of customers, which is not easy but not difficult, this product has a wide variety of benefits such as Vitamin A and C, proteins, carbohydrates, phosphorus a high content of potassium and fiber that helps the body efficiently done thinking about the health of consumers for it is taken As a reference the City of Machala Province of El Oro for being a city of entrepreneurship, this activity generates great benefits for the companies dedicated to this business, the present work I seek as main objective to realize a Business Plan Design for the commercialization and sale of banana flour for which several strategies necessary to meet the main objective were used. The San Ramón de Tigrillo Silverners Association is in charge of supplying the company with the product, it is located in the Carmen Province of Manabí has an industrial plant, for the processing of quality banana flour, efficiency in its infrastructure, innovative in agricultural tasks which allows the production of a fruit of good acceptance and yield, the company has a highly trained group of people, preserving a rigorous examination of the quality of the fruit in the crop.