Diagnóstico FODA mediante la aplicación de pareto del local Juleissi y Julissa del cantón Santa Rosa, implementando estrategias de impacto.

Abstract

The present study is oriented to evaluate internal and external aspects of JULEISSI & JULISSA center of the Santa Rosa city , identifying the current situation of the organization, under this process it was possible to establish action tactics that allowed to improve the conflicts that arise in an environment changing We applied a qualitative methodology that allowed us to carry out the SWOT diagnosis (strengths, opportunities, weaknesses and threats) by preparing the corresponding matrix, detecting strong indicators of the organization such as taking advantage of the opportunities that arise in the environment; the company demonstrates positive aspects in its trajectory of operation as the stock for sale according to the current fashion trend; At the same time, a Pareto diagram was designed to identify which weaknesses and threats described in the SWOT matrix that represent 80% of the conflicts in the organization, including that since its inception the store maintains a traditional sales model , little competent in the market, does not manage organizational policies in the company; from an external perspective, the municipal works in urban regeneration affected the attendance of people by that sector, affecting the direct sales of the company. With the results obtained, strategies were proposed that allowed transforming all those difficulties into positive variables, increasing the strengths of the organization. In short, the combined application of the SWOT tool and the Pareto relationship represents a method of easy application for strategic management and decision making, all this to adjust to the current globalization demand.