Diseño de estructura organizacional de la empresa Bici Full, para la comercialización de bicicletas en la provincia de El Oro.

Abstract

The multiple companies regardless of their size, seek a strong position in the market that they are, and thus ensure the effective development of their investments, for this they need to develop effective strategies for managing all their resources, and must develop in a favorable environment. and with it the optimal contribution of each one of the members, that is where part of having a consolidation in its organizational structure because this will depend on the proper functioning of the resources, and in turn to establish goals, objectives, policies that favor all the members, in view of this situation, set as a general objective to establish a proposal for an organizational structure for the establishment of a new company in the market of the Province of El Oro, called Bici Full, which will be dedicated to the sale of bicycles and spare parts of high-end, for this a descriptive methodology was applied since it was analyzed the information in situ, with the different owners of premises with this type of business, and with those that left the market, having a positive foundation to the proposed organizational structure. The organizational structure that was established, will serve as a base model for companies that are interested in the implementation of this type of business, and especially for those that are already in the market, setting some guidelines with which this type of company should be focused.