Estudio del valor de los motores del desarrollo empresarial (pymes) existentes en la ciudad de Machala: creatividad e innovación, periodo 2016-2019.

Abstract

This paper analyzes the study of the value of creativity and innovation in SMEs in the city of Machala, which had to conduct a documentary research to address the importance of these two elements, within these it is mentioned that in the country, SMEs symbolize an indispensable driver in the economy, so creativity and innovation is needed to create and distribute the appropriate good or service to meet the needs of the consumer forming with this a competitive attribute. The way in which the organization is structured for the execution of its work or tasks requires the initiative of creativity and innovation to obtain a correct functioning of its resources, originating new ways of doing things. The term creativity and innovation is an indispensable capacity in any company, if what is intended is to point out in consideration to the competition and to obtain an acceptable commercial strategy in the exchange sites. The lack of these two elements within the SMEs, companies in which this operation is concentrated, prevents them from developing. An SME provided with both engines can sustain itself to the advance; due to the fact that these components encourage the increase of enterprising behaviors both in leaders and cooperators, because of which these economic units will be oriented towards development. The present case analysis approaches to accentuate the value of these components that externalizes in the SMEs and the enigmas that these can present when lacking creativity and innovation, same that transcend in the potential of the organization. This is the reason why the interest of these engines in the SMEs is highlighted and certain patterns to be carried out by the businessmen are manifested.