Análisis de la viabilidad de la importación de ropa deportiva femenina juvenil desde China para su comercialización mediante e-commerce en Machala, Ecuador (2024)

Abstract

The objective of this paper is to analyze the feasibility of importing women's youth sportswear from China for marketing through e-commerce in Machala, Ecuador. The research addresses local market conditions, identifies consumer preferences, and evaluates the opportunities and challenges of e-commerce in this region. Through a mixed-methods approach that includes theoretical and empirical analysis, methods such as surveys, document review, and direct observation were used to collect relevant data. The results will provide a detailed understanding of the dynamics of the women's youth sportswear market in Machala, highlighting both favorable aspects and possible limitations for project implementation. This study also examines the supply available in the Chinese market and analyzes the costs associated with importation, as well as trade barriers that may affect the feasibility of the project. Finally, conclusions based on the research findings are presented to determine whether the importation and marketing of women's youth sportswear in Machala is viable. These conclusions consider both logistical aspects and operational and regulatory challenges, providing a comprehensive assessment of the feasibility of the project in the local context.