Plan de negocios para la exportación de filetes de corvina y robalo bajo la certificación HACCP desde El Oro hacia el mercado de Estados Unidos.

Abstract

Artisanal fishing in Puerto Bolivar is considered an essential economic and cultural activity, historically linked to regional development. Despite industrialization and the loss of biodiversity caused by shrimp farming expansion, this practice remains a vital economic sustenance and source of employment for the community. However, it faces challenges such as the lack of knowledge about international regulations, export processes, and marketing strategies among its primary stakeholders, the artisanal fishers. This study explores the feasibility of exporting fish fillets from Puerto Bolivar to the New York market in the United States through a strategic business plan under the HACCP certification, which ensures food safety and enhances competitiveness in international markets. The plan aims to train artisanal fishers, improve them skills, and foster strategic alliances to leverage the high U.S. demand for quality seafood products. Additionally, it seeks to identify a variety of foreign markets with potential to become target markets in the future. The methodology involves theorical, empiric, professional, and statistical methods, facilitating a comprehensive analysis of opportunities and challenges. The HACCP certification is identified as a key factor for entering the U.S. market, underscoring its importance for the project´s sustainability and competitiveness. Furthermore, diversifying channels and adopting sustainable practices are proposed as essential pillars.This work, encompasses the development of a strategic business plan that facilitates exports and promotes the long-term sustainability of the artisanal fishing sector in Puerto Bolívar. The results obtained highlight the importance of training producers, optimizing production processes, and establishing strong international ties to consolidate the position of these products in the global market.